Microsoft Dynamics CRM

June 12, 2017

Microsoft Dynamics CRM is a customer relationship management software package developed by Microsoft. The product focuses mainly on Sales, Marketing, and Service (help desk) sectors, but Microsoft has been marketing Dynamics CRM as an XRM platform and has been encouraging partners to use its proprietary (.NET based) framework to customize it. It is part of the Microsoft Dynamics family of business applications.

One of the primary reasons for investing in a CRM is – the need for process automation, to reduce the time consuming repetitive and manual tasks. For example – escalating unresolved issues, sending email reminders and generating reports etc. You need to focus on CRM software as a business enabler and not simply an automation tool.

Microsoft Dynamics CRM is unique in the CRM marketplace and is leading the way in innovation and usability across the globe. The Dynamics CRM platform offers companies a unique set of productivity tools across sales, marketing, and customer service.

Microsoft Dynamics CRM offers organizations the power of choice in deployment. Dynamics CRM supports on-premise, in-the-cloud and partner-hosted deployment options. All the capabilities of Microsoft Dynamics CRM are available regardless of whether you use on-premises installation or use CRM in the cloud with Microsoft Dynamics CRM Online, thus giving you the power of choice.

Microsoft is a leader in cloud-based services, with data centers across the world, it supports a robust physical network and attains strict data security.